Momentum graphic designers had to design 2022 collateral. This is my submission, called "The Pixel Design 2022".
The brief given to the designers was "The Year of the Adviser". What came to my mind was the future of Technology e.g. AI (artificial intelligence). How we use everyday technology to communicate with one another. In the financial world we communicate with a financial advisor via technology which is the web/ app/ phone. We also educate our self by reading financial articles on the internet and watch videos. Momentum has their very own news & information platform, which gathers data such as articles, magazines, press releases, financial results & videos which is mostly on financial literacy and which is all digital.
The definition of Digital : Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive.
A Pixel definition: a minute area of illumination on a display screen, one of many from which an image is composed. The design concept “The Pixel design 2022” is a concept that is abstract and playful, using pixels (blocks) & geometric shapes and adding tones of reds & blues. We communicate via pixels everyday of our lives, from the moment we wake up until the moment we sleep. Technology keeps on getting better & faster in this fast modern time.
