A space for providing exceptional IBD care, every day
ROMANWELL HEALTH BRANDING 2022
Romanwell founder, Brittany Rogers, was first diagnosed with Ulcerative Colitis as a child. After years of fighting symptoms and feeling frustrated by the quality of care that most IBD patients receive, she became a dietitian so that she could do something about it herself. In 2018, Brittany started Romanwell with a bold vision: to change lives by raising the standard of care for IBD patients everywhere.
Romanwell is a team of IBD experts and dietitians that work with patients one-on-one, providing the practical, evidence-based support needed for them to feel their best. By 2022, Romanwell had seen significant growth and was helping patients all over the country. They needed a new brand to grow alongside them to help more individuals with IBD.
We worked closely with the Romanwell team to codify their brand ethos, voice, and visual identity and roll it out across their new website, social brand, and patient care packages.
See full case study here.
STRATEGY
Establishing the heart of Romanwell
The brand process started with a deep dive into understanding the difficulties patients with IBD face. What came through this work was just how impersonal and disconnected the healthcare system can be for individuals with chronic illnesses. In contrast, we wanted Romanwell to be a welcoming, relaxing, and approachable space for IBD patients to get personal support every day. With that in mind, we built the brand around a new brand purpose: to provide exceptional IBD nutrition and lifestyle care every day and 4 key attributes that represent how we want Romanwell to feel for patients: caring, approachable, credible, and empowering.
COPYWRITING BY DANIELLE LAROY
