This is a collection of Fashion, Beauty, Accessory and Jewelry projects I worked on.
My professional role on these included:
• Coordination with client merchants departments and third party agencies
• Brand and marketing strategy and concept
• Negotiated and secured partnerships and licensing between client and respective brand
• Designed and prototyped content and collateral
• Presented for approval
• Tested, directly implemented and supervised team implementation (including shoots)
• Measured/reported results where applicable
Clients included Frankie B, Junker, G+G, Rave, BCBG Max Azria, Benetton, Calvin Klein, Etienne Aigner, Macy's, Sterns, Henri Bendel, Coach, Versace, Givenchy, Elizabeth Arden, Lancome, Emporio Armani, Estee Lauder, Ralph Lauren Polo, Shiseido, DKNY, Cacheral, Lanvin, Godiva, Aaron Basha, Diamondstar
I introduced the first national ad media campaigns in the history of G+G Rave. I renovated brand initiatives and strategy, resulted in sales growth of $3.75 million and increased market share.
I launched the Rave Girl expansion, and introduced the first digital properties, official websites, e-commerce and catalog departments in the history of the company G+G, Rave and Rave Girl to get company back in black during the execution of a leveraged buy-out from parent company.
