Shopfront graphics - Australian Property Finance

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The client, a franchise mortgage broker, embarked on a transition from upper-level offices to a street-level shopfront. Their vision encompassed two key objectives: first, to establish privacy within the store offices through the use of predominantly opaque graphics, and second, to assert a prominent street-level presence in their corner location.

In response to this challenge, I undertook a subtle rework of their logo, carefully integrating aspects of their previously disparate identity. Additionally, I introduced complementary design elements that exuded a resounding sense of financial expertise. The result was a visual transformation that not only ensured privacy within the office space but also solidified a commanding presence on the busy street, all while evoking a strong and confident aura associated with the world of finance.