As part of my work with the advertising team at Canadian Hairdresser, I help smaller advertisers develop their advertising, from concept to the furthest extensions. With SureThik, it was deceided to position and old product (shake-in hair fibres) in a new way, as a volumizing finishing service performed by our professional clientele in-salon, with retail sales following from there.

At this point, we're establishing the presence of their main line, the thickening fibres, with the complementary wet products to follow later in the year.

The introductory 1 page magazine ad.

The second magazine ad.

A product sampling e-mail blast - getting the product into the hands of salon owners who are volume purchasers.