Visa Innovation Center CEMEA is an immersive facility and collaboration space designed to serve clients and partners in Eastern Europe and Russia, Middle East and North Africa, and Sub Saharan Africa.

Time is an unstoppable force and that a great deal can occur in a single second, and no one knows that better than Visa.

We drew inspiration from the rapidly shifting sand dunes of Dubai to show the seamless journey of Visa payment innovations, with the underlying key themes: Culture, Currency and Convenience.