Take Me To The Mountains

CAMA COFFEE ROASTERS | Mountains Coffee Collection

豆留文青：咖啡好野人-山系咖啡選

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後疫情時代我們總有幾項保命的逃跑計畫，比如說跑去山上做個野人。

如果可以，我想更好一點，做個吃好，睡飽，到處跑的好野人。

沒有網路就沒有忙碌，Wi-Fi 信號越少心理素質越好，

想明白的我們於是轉身向山裡走去。

精選三款高山產區的咖啡風味，在山林間品味山系咖啡，

燃一堆篝火、沖一杯咖啡，

一群人、一座山。

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Because of the impact of COVID-19, Taiwanese people's leisure and entertainment choices have also changed a lot. Camping and mountaineering have become the best choices besides traveling abroad. Many people began to try to start their own first holiday with friends and family members. camping or hiking.

Fortunately, Taiwan has a geographical environment where you can travel between mountains and cities within 30 minutes, providing a great environment for promoting camping and outdoor activities. At a time when the epidemic is slowing down, we want to promote outdoor activities through coffee, so that people are more willing to get out of the house, camping, hiking, and enjoying delicious coffee with friends and family.

We have selected three coffees produced in the mountain region. Through the packaging design, the product appearance is connected with the image of camping and mountaineering. The three flavors look like three small tents. The coffee enjoyed in camping activities, and the brand's role is integrated into the packaging design, presenting a lively but not childish illustration design, which strikes a balance between the value of the product and the brand image.

In addition to filter coffee suitable for beginners, it also provides a choice of coffee beans for consumers, and also provides related teaching on coffee brewing. Consumers can brew a cup with simple steps in the teaching included in the package. Delicious coffee, we hope to convey good things through coffee, so that consumers can enjoy more fun in life.

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