LOSWIM
ABOUT BRAND. 2022
Loswim is a swimwear brand that is an embodiment of freedom, brightness, independence, and individuality. The mission of Loswim - is to make the swimwear world affordable, comfortable, and free for women of any size. Loswim brand is a holiday, sea, sun, and unforgettable emotions. Wearing Loswim swimwear every woman feels confident, comfortable, and stylish.
Loswim - all bodies are bikini bodies
Loswim - all bodies are bikini bodies
LOSWIM
LOGO IDEA. 2022
The brand logo consists of a font part and a graphic sign. The font for the logo was designed from scratch. The font itself is bold. It makes the image of the brand visible and significant. Letters "W" and "M" have their unusual waveform, symbolizing the figures of women, which can be any size and form because every woman is unique.
The font part of the logo is supplemented with a graphic element. It is a monogram consisting of the letters "W" and "M". Thus, we have a unique sign that can be used on any brand identity element, both with the font part and separately. It will preserve the brand’s recognition and individuality.
