To show a sneak peak of what was about to come, we made a campaing to start the comunication of the brand Paulo Antunes three weeks before the start of the event Isaloni (Salone del Mobile - Milan 22).
The ideia was not to unveil the novelties that were about to be presented during the fair but just to create some expectation about what might be.
https://andreteoman.com/works/paulo-antunes-pre-launch-campaign