For the arrival of Coors Light, the world's most refreshing beer, in Colombia, we had to launch it in the hottest place in the country. We gathered IDEAM data for 5 years and Guaymaral, in the department of Cesar, was the winner. To refresh them, we installed a fridge that released a Coors Light to its thirsty population for every 20 tweets with the hashtag #RefrescandoAGuaymaral.
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COORS LIGHT-REFRESCANDO A GUAYMARAL
COORS LIGHT-REFRESCANDO A GUAYMARAL
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COORS LIGHT-REFRESCANDO A GUAYMARAL
Para la llegada en Colombia de Coors Light, la cerveza más refrescante del mundo¨ debíamos hacer el lanzamiento en el lugar más caliente del país Read More
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