étiquette packaging's profileIrmantas Savulionis's profile

ACTIVUS porridges

Multiple Owners
•
Packaging
Illustrator
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge

SITUATION

Healthy lifestyle, active lifestyle, fast life — you name it. Although these buzzwords mean positive and dynamic things, the Baltic store shelves are still dominated by boring designs with photos of porridge bowls and ingredients.

After analysing the situation and bringing out all the strategic insights we won’t mention here, we stated that healthy ≠ boring. So we decided to bring fun to every breakfast or quick lunch pack.


Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge


SOLUTION

When you have a brand name like Activus, you don’t need to look around for design inspiration. We’ve strategically divided the packaging into two parts. A sizeable logo and colour blocking ensure 360° brand visibility on shelves, while the lower part works to differentiate products through names, illustrations and colours.

The unique exaggerated proportion illustrations reveal a variety of activities that buyers can identify with. And it’s not only sports but also other ways of spending time actively.


Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge
Food Fun ILLUSTRATION lithuania package Packaging packaging design packagingdesign porridge


Client: Kauno grūdai, a part of Linas Agro Group
Brand manager: Oksana Šimoliūnaitė

Agency: étiquette
Design strategy: Valerija Žilėnienė
Design: Aliona Bobin
Account management: Anton Slepov
Product photoshoot: Irmantas Savulionis

Printing manufacturing: Paccor, Vilpak
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© étiquette, 2021, Vilnius


ACTIVUS porridges
Published:
étiquette packaging's profileIrmantas Savulionis's profile
Multiple Owners

Owners

étiquette packaging's profile
Vilnius, Lithuania
Irmantas Savulionis's profile
Vilnius, Lithuania

Project Made For

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Bē Lithuania
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étiquette
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Creatives of Lithuania

ACTIVUS porridges

When you have a brand name like Activus, you don’t need to look around for design inspiration. We’ve strategically divided the packaging into two Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives