An Open Understanding's profile

Picfair

InDesign
Branding
An Open Understanding for Picfair




Our photographs are our viewpoint on a subject. 
No matter the device, no matter the skill level. 

With new tools, features and pro products on the horizon, Picfair approached us to redefine their brand identity, whilst informing the design aesthetic of their marketing, editorial and UI. 

Our new identity, grounded in the company’s purpose and vision, now ties both their core product and Focus, their editorial division together whilst showcasing their loyal community’s work at the forefront of the brand. 



Picfair
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