This is a concept pitch video that was part of a 3-day extra project where I was asked to choose my favorite store and favorite promotion within that store. Then I had to tell a story, explaining why it was my favorite, what I thought they were trying to solve with the promotion, and what I would do instead. 

I came up with the Paint Your World campaign as launch for the reinvigoration of Converse's 20oz Blank Canvas All Star High Tops, sold in Utrecht Art Supply stores around the country.

 

Model: Shiva Majidi

Concept/Storyboard/Props: Me

Filming/Photography: Ehsan Abbasi