The art style was inspired by illustrations of Mr. Misang. Moreover, he also saw the creative and shared his thoughts and feedback.
Through this campaign, we focused on building empathy and large heartedness towards these #EverydaySuperheroes. In one illustration, we also featured other brands in the same space as it has always emphasised our ideal of 'Collaboration, not competition'.
The journey of an illustration. Fuelling everyday needs comes with challenges of its own. The art style was inspired by Rockwell and Leyendecker to exaggerate and dramatise the situation more.
A cyberpunk kinda night city background was chosen to show that delivery partner is in a new neighbourhood and everything looks confusing to him. He feels lost in all those bright night lights.
