TIGER BEER: UNCAGED
DIRECTOR'S TREATMENT
ABOUT THE PROJECT:
"You gotta have presence on the court. Presence like a cheetah rather than a chimp. Sure, they both got it, but Chimpy gotta jump around to get it. The shy cheetah moves with total nonchalance, stickin' it to them in his sexy, slow strut. Me? I play like a cheetah."
This monologue from Basketball Diaries is the touchstone of the treatment for Tiger Beer: Uncaged. The confidence and fortitude that comes with unleashing our inner spirit, inner tiger, amassing the courage to believe in ourselves and walking through the valley of new, unexpected challenges is unparalleled. It’s being beaten on the anvil of life that really shapes us into who we’re meant to be. It’s basically supercharge our inner drive and to go balls to the wall for whatever we believe in, to own up to who we really are. Only when we take run a wrecking ball through our reluctance to step out of our comfort zone do we set ourselves on the path of self-discovery and revelation. We have to take that next step into the unknown, however risky.
Tiger Beer: Uncaged was designed to be visually commanding. The aim was to shock and awe the audience with an audio-visual spectacle that oozed energy and verve. It had to have a dark, sensual beauty embedded with a bold, playful mood, but one that wouldn’t come across as pretentious or self-indulgent. Our purposeful intent was to sweep the audience into the meticulously designed and color drenched world of the film, to have them embrace its effervescent neons, hyper-modern art and enigmatic characters. It had to push the boundaries, both visually and aurally. Ultimately, the film had to feel coherent and stimulate the viewers’ senses through its cinematic theatrics in a manner that felt authentic and avant-garde.
