Maybank Family & Friends Card
Background:
In the current card market, customers are fed with pre-determined card benefits which may not be fully relevant to them. In addition, card benefits offered on their existing cards may become obsolete as they progress to different stages of life, resulting them to apply for other credit cards. This tend to lead to lower usage and dormancy on the card.
In the current card market, customers are fed with pre-determined card benefits which may not be fully relevant to them. In addition, card benefits offered on their existing cards may become obsolete as they progress to different stages of life, resulting them to apply for other credit cards. This tend to lead to lower usage and dormancy on the card.
Product:
Maybank Family & Friends Card. Now customer can choose their card design, and also the card benefits that best suit their lifestyle. Cardmember can select 5 benefits out of a list of 8 benefits to earn their 8% cashback worldwide.
Maybank Family & Friends Card. Now customer can choose their card design, and also the card benefits that best suit their lifestyle. Cardmember can select 5 benefits out of a list of 8 benefits to earn their 8% cashback worldwide.
Idea:
The film tells the story of a cardmember who is inspired by the card benefits of others and eventually learning to use it for her own lifestyle.
The film tells the story of a cardmember who is inspired by the card benefits of others and eventually learning to use it for her own lifestyle.
Choosing dining & groceries
Choosing entertainment & groceries
Client: Maybank
Agency : Blak Labs
Agency : Blak Labs
Creative Director: Justin Lim, Elsa Peck
Senior Art Director: Wilson Tan
Senior Art Director: Wilson Tan
Senior Copywriter: Victor Haffling
Production House: Little Red Ants
