"Harry Humble" is a brand that specializes in creating varied and delicious medium-sized submarine sandwiches, with different ingredients, but its special sandwich, the one that gave rise to all the others, is based on the use of a very particular ingredient. It is a delicious lumpy meatball that is integrated into each sadwich to give it a crunchy touch. This meatball came to us with a very fun and lively idea that gave rise to the creation of the brand's character called "Harry", a character full of the best New York street attitude but with a great humility. Our challenge was to shape a series of packaging (Boxes) that would appeal to their audience through the concept of "New York street attitude" with a very friendly and humble personality in which the character was the protagonist.​​​​​​​