Picci, for generations devoted to the culture of entertainment
The Picci family has been dedicated to the culture of entertainment
for more than four generations.
Thanks to its well-established experience in the field and mastery of costumer needs,
it succeeds in satisfying municipal administrations and private companies with its services, as well as devoting itself to collaborations with non-profit and solidarity associations.
The attention and care with which the company animates the most varied moments
of leisure and entertainment, continues to be appreciated by adults and children,
both residents and tourists.
The brand recalls and is built on the basis of the icon of a merry-go-round:
a highly significant element in the history of the Picci family.
The icon merges with a weave of lines designed on a regular module
composed of squares.
The sign is the result of an essential design marked by a design method “by subtraction” that recalls to a texture of solids/empties.
This logo becomes a stand-alone image carrying a promotion with a lively and contemporary language, a decorative element for merchandising, covers of informational leaflets and thematic publications, an icon for social media and for signing all initiatives that will be part of the website program.
"Lo Spettacolo che Gira"
The 19th century style carousel in Republic square in Florence. It has belonged to the picci family for generations.
For several years now, the Picci family has not only been involved in stable rides
but also provides alternative means of transportation to traditional tourist transportation.
Our fleet consist of environmentally friendly and electric zero-impact trains.
design and art direction:
photos:
client:
