Ford Money
– Agency VMLY&R came to Clim Studio to develop engaging content for Ford Money, the online savings provider from the automotive company, offering a range of fair and consistent savings products in the UK.
Their need was to create visuals for their Quarterly Insights Report Online Campaign. A long-term social-content solution. Visuals that can be relatively quick to produce and deploy.
– Around the idea of Savings and Investments, we created a series of oddly satisfying visuals to interpret the sentiment of knowledge – in essence, calming to watch.
"Subtlety goes a long way."
– People save and invest because they want to multiply their capital. This idea translated into a family of abstract elements that represent, on a conceptual level, economical actives. They can gather, travel and multiply.
– The concepts were created around the idea of “getting to know your finances better” which was the starting point for the agency to think of the titles of the initial concepts. “Know More”, “Be Enlightened”, “Go Deeper”, “Be Curious” and “Be Forever” are the 5 animations we conceptualized, designed, and produced.
– The hero elements, taken as luxury goods, were drawn perfectly and sinuously. Using fine textures and a combination of mate and reflective materials that react perfectly to the delicate studio light, we achieved the premium look Ford Money was aiming for.
C R E D I T S
CREATIVE DIRECTION — Clim
PRODUCED BY — Clim Studio
PRODUCED BY — Clim Studio
AGENCY – VMLY&R
CLIENT – Ford Money
CG DESIGN — Linus Zoll + Everthon Estevan
CG ANIMATION — Edgar Ferrer
SOUND DESIGN — Qb Sound
VMLY&R Team
CREATIVE OPERATIONS DIRECTOR – Mark Doyle
CREATIVE LEAD – Matt Lee
CREATIVE LEAD – Brian Riley
ART DIRECTOR – Emily Tomlinson
CREATIVE LEAD – Matt Lee
CREATIVE LEAD – Brian Riley
ART DIRECTOR – Emily Tomlinson
F O L L O W U S O N I N S T A G R A M
