Adobe’s Government marketing group contacted JP Enterprises to assist them with developing images to go with their new slogan/campaign, “Make. Manage. Measure. Mobilize” — with heaviest emphasis on the latter.

JP selected royalty-free images of warfighters in various scenes to combine with a tablet device and a screenshot of Adobe software in DoD use. Once all of the elements had been combined and adjusted for perspective and color, JP implemented the composite images into printed materials such as trade show graphics, posters, and advertisements.

 

JP’s web department concurrently used the images for Adobe’s web banners, HTML e-mails, and registration sites for a unified and consistent campaign.