Tinkoff — banking, mobile, travel, insurance and quite digital
Tinkoff is an ecosystem based on financial and lifestyle services. The company's customers are 19 million people, and the brand's website is visited by more than 35 million times a month.
2019 statement •••
The brand arranged photo shoots with employees, models and used these pictures as product advertisements. As a result, production was quite slow and expensive, and à-la stock photos of "happy" people became bad form — although they were still found on the visuals of many banks and companies.
We've launched a mission to stand out from other banks and create unique and super-productive-style of visual communication for all ecosystem products.
We axed Herald-like smiles of models and realised solution — 3D.
••• 2021 mission accomplished
System of 3D-styled illustrations helped Tinkoff to bypass other banks, differentiate the ecosystem services among themselves, reduce costs and speed up the marketing production.
See more details about the case on our website
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