Larenne is a small fashion brand located in Marseille, France. They create clothing for the life loving women in Europe with a low environmental impact. The atelier forms the heart of the company, where owners Leah and Johannes design each capsule collection with the ultimate attention to detail. Natural fabrics such as organic cotton, European linen and recycled wool find their way into Larenne's sustainable garments. Not only does the duo strive for quality and longitivtiy of their clothing, they aim to inspire each customer to enjoy life to its fullest.
To express the brand's vibe and sustainable angle we took inspiration from the fresh outdoor moments right after a spring rain shower. Fresh green and yellow pastel colors are complimented with blue-ish grays and a 'live' gradient - representing the sun breaking through the clouds. A minimal serif typography takes center stage as the brand logo. Complemented with an eclectic font mix that invokes a romantic sophisticated vibe, counterbalanced with a clean sans-serif font to add that touch of modern.
Naming · Logo Design · Brand Identity · Web Design
Naming · Logo Design · Brand Identity · Web Design
