Dads & Grads is an annual sale that customers in the Temecula area expect from La Masters of Fine Jewelry. There has never been a campaign identity other than the name that the owners and employees use (Dads & Grads) during the May–June rush.
For this campaign, I wanted to make it synonymous with La Masters and our brand that's already been established, rather than any particular school colors since there are 3 rival high schools in Temecula – let alone the greater Inland Empire area. Below was my solution to appealing to everyone and creating a visual reminder of graduation season and Father's Day.
In Store Signage:
Web Banner:
Facebook Banner:
Social Media:
