Haptic Lab
Logo Design
Logo Design
Haptic Lab is a design studio located in Brooklyn, NY, whose primary focus is creating custom quilts reflecting a space or location that holds a unique importance in the life of its clients. The word "haptic" refers to the sense of touch that we use to interact with our environments in our everyday lives. For this project, the client wanted a straightforward design that echoed the style and simplicity of the products they create. The logo itself is a combination of the "h" in haptic, and a simplistic hand with index finger illustrating the sense of touch that haptic represents.
Primary Logo
Wordmark with custom typeface (unused)
