Emkay is a family-owned and operated importer and distributor of food products based in Egypt. With more than 40 years of experience in the industry, Emkay has built an extensive network of local and global partners. Today, Emkay prides itself on being the best value provider in the country, trusted by a wide range of companies in the industrial, hospitality, retail, and foodservice sectors. In addition to sourcing prime foods from the most reputable global brands, Emkay has recently established a local manufacturing facility to further expand and diversify its range of products and cater to specific client consumer needs.
Design challenge:
– Reimagine the logo and visual identity to reflect emkay’s current vision
– Improve brand image and representation across platforms
– Create a simple, unique, and appropriate logo that reaffirms brand values and key attributes
About the logo:
– The symbol is comprised of two mirrored abstract leaves in geometric form. The leaves are underlined by a thick stroke to create balance and convey stability. Hidden inside the symbol is the negative form of the letter “M” which doubles as the arms of the letter “K”. Leaves are a symbol of food, life, and prosperity. The minimalistic look reflects honesty and straightforwardness. The sturdy slab serif font conveys trust, stability, and reliability. Two contrasting shades of green for a mature and professional look, with warm hues to reaffirm approachability.
