客户 | 华润置地集团
项目 | 武汉啤酒博物馆售楼处
地址 | 武汉市东西湖区二十四城售楼处
面积 | 207㎡
开业 | 2022-07
设计团队 | 夏谷暑雨
创意总监 | 高文哲
执行总监 | 黑进朝
主案设计 | 史堃凡
主创团队 | 史堃凡、杨栖、王俊
主题装置落地 | 夏谷暑雨（艺术装置部）
落地执行总监 | 徐静
现场管理 | 卫红涛
商务团队 | 李宁、杨红玉
摄影剪辑 | 叶虫鸣、文屿island
项目推广 | 綦家文、潘倩倩
Client | China Resources Land Group
Project | Wuhan Beer Museum Sales Office
Address | Sales Office, 24 City, Dongxihu District, Wuhan City
Area | 207㎡
Opening | 2022-07
Design Team | Summer Valley Summer Rain
Creative Director | Gao Wenzhe
Executive Director | Hei Jinchao
Main case design | Shi Kunfan
The main creative team | Shi Kunfan, Yang Qi, Wang Jun
Themed Installation | Summer Valley Summer Rain (Art Installation Department)
Executive Director of Landing | Xu Jing
Site Management | Wei Hongtao
Business Team | Li Ning, Yang Hongyu
Photo Editing | Ye Zongming, Wenyu island
Project Promotion | Qi Jiawen, Pan Qianqian
2020年在武汉，我们在啤酒博物馆这个既定的空间内还原了酿造啤酒最初的样子——工业美感+蒸汽美学，华润雪花啤酒厂重要瞬间浓缩在此。IN THE WUHAN OF 2020, WE RESTORED THE ORIGINAL APPEARANCE OF BREWING BEER IN THE ESTABLISHED SPACE OF THE BEER MUSEUM - INDUSTRIAL BEAUTY + STEAM AESTHETICS, AND THE IMPORTANT MOMENTS OF CHINA RESOURCES SNOW BREWERY ARE CONCENTRATED HERE.
2022年，还是同一个地方的夏天，我们试图在传递精酿理念的同时挖掘能够带给我们的更多可能性，麦香守望的是精致的生活、是社群的链接、更是华润一直以来对未来的城市的不断探索与更新。IN 2022, THE SUMMER OF THE SAME PLACE, WE ARE TRYING TO UNEARTH MORE POSSIBILITIES THAT CAN BE BROUGHT TO US WHILE CONVEYING THE CONCEPT OF CRAFT BREWING. MAI XIANG SHOU IS LOOKING FOR A REFINED LIFE, A LINK TO THE COMMUNITY, AND MORE IMPORTANTLY, CHINA RESOURCES HAS ALWAYS BEEN CONTINUOUS EXPLORATION AND RENEWAL OF FUTURE CITIES.
截止到目前，露营在线上线下受到高度关注，在节假日热度更高。相关讯息点赞量在2022年第二季度同比增长128%。
被疫情“封印”的人长途旅游已是奢望，露营便填补了人们内心的远方。约上小伙伴去公园，带上顺手买的小食和啤酒，就可以开启假期放空模式。追求仪式感的，开上车、拉上装备，到城市周边的公园营地，支起帐篷，铺上餐垫，开启精致露营生活。
LONG-DISTANCE TRAVEL IS A LUXURY FOR PEOPLE "SEALED" BY THE EPIDEMIC, AND CAMPING FILLS THE DISTANCE IN PEOPLE'S HEARTS. ASK A FRIEND TO GO TO THE PARK, BRING SNACKS AND BEER YOU BOUGHT, AND YOU CAN START THE HOLIDAY EMPTYING MODE. THOSE WHO PURSUE A SENSE OF RITUAL, DRIVE IN THE CAR, PULL UP THE EQUIPMENT, GO TO THE PARK CAMP AROUND THE CITY, SET UP TENTS, PUT ON PLACEMATS, AND START AN EXQUISITE CAMPING LIFE.
6度--啤酒的最佳饮用温度，因为啤酒所含二氧化碳的溶解度随温度高低而变化，啤酒各种成分在这一温度区间协调平衡，泡沫最稳定，形成最佳口味。
我们之所以用这个温度命名营地，是因为我们觉得露营是自己向自己内心的求索，不应该受复杂纷扰的环境影响而迷失自我，我们要做的除了沉浸式的空间设计，更重要的是要构建一种充满包容性、沉浸式的灵魂寄托地。
THE REASON WHY WE NAMED THE CAMP WITH THIS TEMPERATURE IS BECAUSE WE FEEL THAT CAMPING IS A SEARCH FOR OURSELVES, AND WE SHOULD NOT LOSE OURSELVES UNDER THE INFLUENCE OF THE COMPLEX AND TURBULENT ENVIRONMENT. IN ADDITION TO IMMERSIVE SPACE DESIGN, WHAT WE NEED TO DO IS MORE IMPORTANT. BUILD AN INCLUSIVE AND IMMERSIVE SOUL SUSTENANCE.
