Oral-B Electrical Toothbrushes Challenge - Digital Campaign
Where?
Sao Paulo, Brazil
Creative director
To increase the penetration of Oral-B Electric toothbrushes in the Brazilian market, we developed a challenge that guaranteed satisfaction or your money back. This project was partnered between Lew’Lara\TBWA and Integer \ Outpromo and together, we created videos to present the campaign on Youtube, Ads for social media, and e-commerce communication based on SEO and data strategies. The campaign was so successful that it is now in its second edition.
