ESPN NFL // HEAT CHAPTER 1.0

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"ESPN" is a premium sports & entertainment network considered one of the most recognizable sports entertainment brands in the world.

Despite the fact that, I'm not a big fan of the culture of the "NFL", though, it was interesting for me to explore this culture, expressing it through visual art that the die-hard NFL fandom would relate to.

This roundup features a set of experimental & editorial visuals. My first approach creating these pieces was through some simple & yet expressive keywords related to the culture of the NFL, sports in general, i.e, "heat, heatmap, flame, harsh, speed, dynamic".

That helped in building the whole direction & vibe to these pieces.

Analyzing these keywords mentioned previously, helped in major decisions concerning the direction of the campaign, i.e "layout, texturing, color hex codes, other graphic elements"