Mahmoud Adel Ouda's profile

Sedra - Logo & Brand Identity

Sedra is your premier destination for exquisite antiquities in Egypt. Located in the heart of Cairo, Sedra is a haven for collectors, history enthusiasts, and those seeking a touch of timeless elegance. With a passion for preserving Egypt's rich cultural heritage, Sedra offers a curated selection of authentic and captivating artifacts.

Sedra, are committed to offering only the highest quality and authentic artifacts. sedra team of passionate experts meticulously sources each piece, ensuring their authenticity and historical significance.


Sedra recognizes the importance of reaching a broader audience and offers an online platform where customers can explore their collection virtually. The website features detailed photographs and descriptions of each item, allowing enthusiasts from around the world to browse and inquire about specific pieces. Sedra's online presence also includes a blog section where the team shares articles, stories, and insights related to Egyptian antiquities, enabling a deeper connection with their audience.
The concept was built using the initial letter of "Sedra," the letter "S," repeated and mirrored to create the shape of a vintage vase. The aim was to keep the logo simple and easily recognizable, reflecting the brand's evolution and its presence on an online platform, allowing the brand to reach a wide audience.

Colors & Fonts

The colors were carefully chosen to reflect multiple impressions in the brand, such as antiquity, luxury, vintage and aesthetic appeal. These colors aim to express the brand's identity and resonate with the target audience. The colors were selected with consideration for the diversity within the antique collection they represent, showcasing the presence of artifacts from various ancient eras.

Two types of fonts have been selected for the brand. One font reflects the impression of antiquity and classicism, while the other font represents the strength of the brand and is suitable for the brand's usage across online platforms and social media.


Design style

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Sedra - Logo & Brand Identity
Published:

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Sedra - Logo & Brand Identity

Published: