Deloitte Client Brochure
The challenge
For celebrating 85th years in the Middle East, Deloitte ME were looking for a new concept for their client brochure. The idea was in creating brochures for the services they offer, the industries they serve and the countries were they are located.
The solution
The winning concept for the client brochure was the traditional craftsmanship in the Middle East. This theme reflected the rich heritage of all arab countries combined in one box under the name of Assemblage. The services’ brochures highlighted the tools used by craftsmen like carpenters, jewelers… The industries’ brochures were about the crafts like cushions, copper cups…. And finally were the countries’ brochures where we depicted a symbol or an element that is popular or is originated from these countries like the dates for the KSA, the cotton for Egypt….
Deloitte Assemblage was showcased in “Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers” by Brian Resnick & Carlos Martinez Onaindia. (Pub. 2013)
The solution
The winning concept for the client brochure was the traditional craftsmanship in the Middle East. This theme reflected the rich heritage of all arab countries combined in one box under the name of Assemblage. The services’ brochures highlighted the tools used by craftsmen like carpenters, jewelers… The industries’ brochures were about the crafts like cushions, copper cups…. And finally were the countries’ brochures where we depicted a symbol or an element that is popular or is originated from these countries like the dates for the KSA, the cotton for Egypt….
Deloitte Assemblage was showcased in “Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers” by Brian Resnick & Carlos Martinez Onaindia. (Pub. 2013)
Done during my employment in Communication Design SAL
