MetaLetters

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MetaLetters

Brand Identity, Generative NFTs, Website

MetaLetters is an artist activation program that unites and empowers creators and collectors in the Metaverse – supported by the MetaLettersDAO (decentralised autonomous organisation). It was born as a sub-brand to Metaversal, a creator-first venture studio. As self-proclaimed connoisseurs of culture, they invest in and support artists, non-fungible token (NFT) projects, and companies in Web3. MetaLetters is an extension of this.

The program:

• Educates artists and showcases their work in the Metaverse
• Provides collectors with valuable insight into NFTs

But how does it actually work? “MetaLetters” are one-of-one NFTs of each letter in the word
“Metaversal”. These are designed by various artists, released, and then auctioned.

Developing Metaletters was complex. It shared functions and values with an already established brand. How could we balance this connection and at the same time build an individual identity for MetaLetters? And how could we honour the artists the program was designed for?

Together with the team at Metaversal we created:
• A stand-alone brand identity for MetaLetters that blends with the values and aesthetics of Metaversal
• A visual framework to highlight the NFT artwork of each featured artist
• An exclusive word mark to set MetaLetters apart

“When you look at [MetaLetters] brand’s architecture, you have this brand that stands alone and you have borrowed parts from the Metaversal brand, constructed in an interesting way”

-Liam