Kolektyw Otwartej Kreacji [The Open Creation Collective] is a group of dancers who experiment together with contemporary dance. They go beyond the standard schemes of dance lessons. They expand their previous experiences with new styles and areas, transferring them to their choreographic and performative activities. Collective [KOK] represents a new form of work in which everyone can express herself.
The most prominent and recognisable element of the visual identity is the dynamic, morphing logo. The starting point for the logo movement (skeleton) are initials of the group’s name.
The project included: a logo, visual identity, promotional materials in social media, and promotional strategy. A design brief was conducted in conjunction with the team. The visual identity is mainly based on moving typography. The individual style of the group is represented in the changing logo, which takes a different form each time.
design: Zofia Karpowicz
photography: Beatrycze Bem
