Sweet Stalks incorporates a Midwestern feel with small town features like a meadow, stream, and sunset into their flavors. The Midwest can often be stereotyped as a more dull area or a focus on wheat  stalks and farming, but once you truly experience it and get to know it, you can discover its true beauty or even something you never sought coming. People can also be related to this concept in which getting past an outer shell opens up a unique and creative inside and personality, which is the concept this candy takes on.
 
The brown outside seeks a neutral tone leaving the audience with a peak at what's inside. When opened, Sweet Stalks reveals the common beauty related to that small town feature flavor that also coincides with each designer on the team to design this package, all of which are from different small towns in the Midwest.