Fewer teams have as many beautiful and important graphic elements attached to its image as Liverpool FC, and - as it should in any imaginable rebrand - I'll be working with all of them in this project to create a rebrand worthy of the club history.
The first element, the two engrailed top shield, is inspired in shape and colors by the iconic Shankly Gates, specifically the one in the top. Meanwhile, the center piece, the illustrious laver bird was redesigned entirely. Even though it looks pretty much like the old one, it's been simplified, restylized in certain areas and reproportioned to interact better with the shield.
The top of the shield, logically, is reserved for the name in a slightly different version of the Albertus font already being used by the club and one element that should never leave Liverpool's main crest: the eternal flames.
Liverpool is one of the few teams using a secondary/alternate logo for the kits and most products. To simplify things, I decided to remove the "LFC" acronym, allowing the bird to be bigger and easier to identify when it's used in smaller versions, forced by different media and devices.
