Netflix Argentina asked us to create a communication platform to position them as the streaming service with the best local content.
2022 was going to be the year with the most amount of launches at a nation-wide level and it was not going to let the chance pass to announce it big.
The challenge:
Create a communication concept with a branding that allowed us to present all the launches. Not only that, our Key Visual should be able to be used for every local title.
What we do:
We worked on a 360 campaign throughout all the media channels in the country, making it clear that Netflix is the place to look for national content.
Client: Netflix
Agency: MutatoBA
Creativity: Ignacio Jardón / Santi Pato
Head of Art: Caro Sáenz
Creativity: Ignacio Jardón / Santi Pato
Head of Art: Caro Sáenz
Designers: Caro Sáenz / Juankra Crespo / Malena Romano / Gonza Cepeda
Logo Animation: Malena Romano
Logo Animation: Malena Romano
Production Company: Mama Húngara
