Dom Pérignon - Plénitude II

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Optical Arts directed, designed and produced this campaign for Dom Pérignon to celebrate Dom Pérignon Vintage 2004 Plénitude II.

After 18 years, the flavours in Dom Pérignon mature, culminating in the mastered experience of Plénitude II. In the campaign, this re-birth of quality and flavour is visually conveyed in the climactic moment of a solar eclipse.

Using an experimental approach, our team replicated the light and texture reminiscent of an eclipse in our studio and captured it in camera. In post-production, these light passes were combined to create atmospheric flares of light depicting the extraordinary beauty of an eclipse through all its stages. Alongside our eclipse visuals, we created a sensory experience reflecting the characteristics of the liquid champagne itself - using innovative techniques to capture dynamic, abstract and textural shots of Plenitude II.