'Alchemy is turning something ordinary into something extraordinary.'
It was super fun to work on this alchemy metaphor concept which was approved by my client. I used that concept to do an abstract showcase of what they do - creating customer journey paths with the use of technology.
I envisioned their company as the hero character - the alchemist, the process as an alchemy laboratory, and the tech elements of the process are added in the mixture - customers, websites, spreadsheets, e-mails ect.
I envisioned their company as the hero character - the alchemist, the process as an alchemy laboratory, and the tech elements of the process are added in the mixture - customers, websites, spreadsheets, e-mails ect.
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