Drag Racing Award | Virtual Production

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Drag Racing Award

In this all-digital production, the challenge was to create a believable feel and perception of a racetrack inside our partners office.
Through Extended Reality (XR) technology, we transformed a small commercial room into a large racetrack with a dragster car running on stage, among the presenters.

Drag Racing Award is annually promoted by Sicredi to reward the cooperatives with the best performances.

(PT-BR)

Nesta produção totalmente digital, o desafio foi criar uma sensação e percepção críveis de uma pista de corrida dentro do escritório de nossos parceiros. Por meio da tecnologia Extended Reality (XR), transformamos uma pequena sala comercial em uma grande pista de corrida com um carro de arrancada no palco, entre os apresentadores.
O Prêmio Arrancadão é promovido anualmente pelo Sicredi para premiar as cooperativas com os melhores desempenhos.

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Client: Sicredi

Executive Production: Chroma Garden

Technical Direction: Ronam Bonfim
Technical Production: Adilson Vieira, Ricardo Signorini, Fabiano Castro, Guilherme Zelleroff

3D Creative Direction: Lucas Souza
Modeling: Felipe Dias and Thiago Tallman
LookDev: Felipe Dias and Thiago Tallman
Simulations: Felipe Dias

Video Creative Direction: Alessandro Moreira
Video Production: Leonardo Biazotto and Ryan Lopes
Screenplay: Nicholas Pierre

Design: Juscelio Santos and Nicholas Pierre
Behance Design: Débora Marquesi

Project Supervision: Ricardo Signorini
Project Management: Gabriela Marrero and Thais Brito

Comercial Direction: Shawendy Ceschin
Strategic Team: Érica Romão

Livestreaming: Tri Filmes

Curitiba — Brazil

AWARD WINNER:
First Place at 22th Prêmio Caio, 2020 — Category: Tecnology for livestreaming