viju brand system & guidelines

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Brand system for viju, a new service offering a different approach to streaming movies online.

viju is a new streaming service with a social media feature: through personalised recommendations, viju encourages viewers to create, collect & share content with friends and family. Their extensive collection encompasses a wide range of titles to everyone’s taste — from timeless classics to latest premiers.

One of our goals was to take the company's basic identity and transform it into a dynamic variable design system intended to be used by their team. As a result, we came up with a library of design elements that are easy-to-reproduce, helping to organise and unite viju’s diverse content.

Working closely with viju’s team, we developed the brand’s guidelines and digital-channels’ templates covering a wide range of applications such as online and offline communication, advertising media and merchandise, including rules for working with style elements for both employees and partners of the company.

The guidelines were developed in two formats — the first one is created in Figma for viju’s internal team and the second one using the Readymag platform for their partners and external contractors.