This is just one of the many monthly themed visual campaigns for The Tennessee Lottery's scratch off games that I put together. Every month they require quite a few print, digital, and video assets to advertise in all the avenues they have available to them. if you live in Tennessee, you probably glanced by these items that are nearly ubiquitous in gas stations and grocery stores around the state. 

Despite the elements remaining static throughout the campaign, we need to adapt our composition depending on the item required. It is fundamental to understand that your images will need to work horizontal, vertical, square, and sometimes dynamically between these. 

The print assets, such as this poster and PoP displays, also require we maintain consistency of the image quality. It's very easy to relax on smaller digital sizes, but print will always demand plenty of planning and forethought.