IBB Ventures - Rebranding Berlin's Start-Up VC

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IBB Ventures

REBRANDING BERLIN'S START-UP VC

One of Germany’s oldest VC firms, IBB Ventures approached us to help revitalise their brand image. Realising their vision, we successfully repositioned the company as a modern, innovative, and approachable VC for the Berlin start-up scene.

YEAR
2020

INDUSTRY

Finance

SERVICES

Branding
Experience

DELIVERABLES

Brand Strategy
Brand Identity
Brand Manual
Tone of Voice
Website
Brand Collateral
Implementation Strategy

APPROACH

To get a better grasp on IBB’s core characteristics, we conducted in depth research as well as extensive stakeholder interviews. We applied our learnings in three, rapid-fire workshops, in which we defined the brand’s direction and developed an implementation plan for how to make it a reality.

SOLUTION

Working closely with the IBB team, we first rolled out a new, bold, international name: IBB Ventures. We then jumped head first into a 360-degree overhaul of the brand image. This manifested in a contemporary brand identity as well as a sleek online presence, which aligned the client with the energetic zeitgeist of the Berlin startup world.

A FRESH NEW NAME

The new name we developed in close collaboration with IBB’s team helped to establish the firm’s bold, cosmopolitan new brand image.

A DYNAMIC BRAND STRATEGY

Working closely with the management team, we conducted a brand sprint to transform individual ideas into a shared understanding of the brand's strategic direction. This in turn brought us one step closer to helping to reposition IBB as an accessible VC for innovative founders and early-stage start-ups.

A MODERN AND SOPHISTICATED BRAND IDENTITY

Across multiple touch points, from a fresh new logo to merchandising and out-of-home campaigns, we helped to amplify and humanise IBB’s revitalised brand identity.

A SLEEK DIGITAL BRAND EXPERIENCE

Through the conceptualisation and development of a responsive, eye-catching website, we created a sleek user experience for founders seeking support and potential funding.