vasistdas*
-
*vasistdas in Germany aims to accelerate the
integration period of people who have
recently migrated to Germany from Turkey. It also guides
those who think of moving to Germany.
Through its web and social media channels,
vasistdas* provides up-to date tips & tricks
regarding Germany's social life and manages
online platforms, such as Facebook Groups in
major German cities, for people to get
together and know each other.
integration period of people who have
recently migrated to Germany from Turkey. It also guides
those who think of moving to Germany.
Through its web and social media channels,
vasistdas* provides up-to date tips & tricks
regarding Germany's social life and manages
online platforms, such as Facebook Groups in
major German cities, for people to get
together and know each other.
PROBLEM
In the 1960s, workers from Turkey arrived in Germany to fill the demand for cheap
labor in the post-war economy. Even though the German government named those
immigrants as "guest workers", for many of them, Germany became the new home.
In the last decade, the characteristics of those migrating to Germany have changed
drastically. In contrast to the blue-collar worker migration occurring until the 2000s,
migration of white-collar professionals to Germany, including doctors and
executives, started after 2000s.
Despite the continued bloom of migration to Germany, Turkish people who have
recently relocated to Germany or those considering it have struggled to find up-todate
information resources in their mother tongue in respect to life in Germany.
SOLUTION
We decided to symbolize the star "Asterix" because it is known worldwide to explain
and correct a certain concept. This star should be understanding, friendly, and give
the feeling of "welcome" to a new immigrant or ex-pat in Germany. We turned our
star into a character and combined it with the feeling of a hug in Turkish culture. We
accepted this gesture as the visual expression of "we are here and waiting to hug
you". We designed a new wordmark based on specific visual elements in the
background of both cultures.
Hacivat Studio
Release Day Dec.21
Client: vasistdas.de
⸻
Creative Team:
Ahmet Yasin & Berkin Ay
Creative Contenter: Arda Arel
Motion Design: Ilgın Üze
Copywriter: Semih Hekim
