Captain Morgan's March Madness
Clutch moments with the captain
Clutch moments with the captain
"Captain in the Clutch" was an interactive rich media driven campaign focused around March Madness that drove Captain fans to a custom campaign destination landing page within the captainmorgan.com site. The extensive rich media units contained a variety of custom produced Captain Morgan Morganette's lead basketball games. While the destination site offered March Madness appropriate cocktails, printable Captain Morgan branded bracket charts and March Madness entertaining tips.