‘HOUSE OF PROSE’ BOOK TITLE CAMPAIGN
BACKGROUND
• A FEW LIBRARIES, A FEW BOOK STORES AND ONE SECONDHAND BOOKSHOP
• A LARGE POPULATION THAT IS STILL CULTIVATING THEIR READING HABIT
• A SHOE STRING BUDGET
‘HOUSE OF PROSE’ IS A TREASURE HOUSE WITH A VARIETY OF BOOKS AND NOVELS FOR ONE’S READING PLEASURE.
SINCE ‘HOUSE OF PROSE’ HAS MANY BEST-SELLING BOOK TITLES BY POPULAR AUTHORS, WE HAVE WOVEN A SERIES OF SMALL ADS AROUND THE BOOK TITLES WHEREIN WE LET THE BOOKS DO THEIR OWN TALKING; A CAMPAIGN IDEA THAT CAN GO ON AND ON WITH DIFFERENT BOOK COVERS.
AT THE SAME TIME, WE HIGHLIGHT IN THE ADVERTISING CAMPAIGN, THE UNIQUE FACT THAT NOT ONLY THE BOOK CAN BE BOUGHT AT A BARGAIN PRICE BUT ALSO RETURNED TO THE BOOKSHOP AND THE READER GETS BACK HALF THE PRICE. IN THIS WAY, THE AVID READER CAN CONTINUE READING AND EXCHANGING BOOKS.
THIS WILL ALSO HELP CULTIVATE THE READING HABIT, PARTICULARLY AMONG CHILDREN AND ADULTS, IN AN AGE WHEN THEY ARE MORE EXPOSED TO THE TV AND THE INTERNET.
SUMMIT INTERNATIONAL AWARDS 2009
SILVER IN CONSUMER PRINT CAMPAIGN
AGENCY: OXYGEN ADVERTISING, MUSCAT, SULTANATE OF OMAN
