Behr Creek

Packaging


Hobbs Family Vineyard, home to some of Barossa's oldest Shiraz vines, is nestled in the cool, beautiful Barossa Ranges, where both the climate and distinct soil structure provide ideal conditions to produce fruit of unique quality, generation after generation.

Barossa is also home to Behr Creek which still trickles on, although the creek's namesake was long in the past. The creek’s name is an historical reminder of Dr. H.H.Behr, a German botanist who roamed, collected and surveyed the unique flora of the Barossa ranges during the mid 1840s.

The name Behr originates from Germany, meaning ‘dweller at the sign of the bear’ and one thought to possess bearlike qualities — strong and brave. In the enquiring mindset of his era, Hans Hermann Behr was the first person to systematically study the flora of many parts of South Australia, leading to other botanists naming many species in his honour, as well as this creek in the Barossa ranges.




The packaging celebrates the astounding native flora - the tissue wrap with its intricately detailed botanical illustration featuring the Sturt Desert pea (the floral emblem of South Australia), the Flinders Ranges Bottlebrush, the endangered Silver-leaved Daisy entwined along with banksias, golden pea and grevilleas. The label imagery meshes the flora and the meandering creek to form the figure of a wandering bear.

*Hans Hermann Behr (1818-1904) was a German-American doctor, entomologist and botanist — a true polymath. At the time of his death, the San Francisco Chronicle reported that he was "reckoned among mental giants" and "an authority of world-wide prominence" in many branches of science.



Studio: Harcus Design
Designer: Galima Akhmetzyanova
Creative Director: Annette Harcus
Label printer: MCC Australia
Photographer: Stephen Clarke

Behr Creek
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