We wanted to make TUMS top of mind as people explore the world of food together again. So we created the hottest road trip of the summer and partnered with Hot Ones host, Sean Evans, to complete it.

We found 7 of the spiciest local restaurants across the US and worked with illustrator Alex Trochut to make an Autoburn map on @TUMSOfficial, along with firey posters of each featured dish. Sean shared his entire journey on social, inviting his followers to join him at every stop.

In 7 weeks, The Autoburn generated over 100 million social impressions, bringing America back together over some serious heat while supporting diverse, locally-owned restaurants.