The challenge for this project is to design a website that doesn't look like a typical architecture studio site. The clients are from the agriculture, production, and farming industries, so there's no need for flashy visuals or trendy renders.

The website needs to be easy for readers to use and navigate, but also allows them to find the information they need quickly and easily. The text needed to be clear and easy to read without being cluttered with too much information.

When this project was started, both client and I knew that the first impression would be critical. We didn't want to scare off potential clients by having a long-winded about page or a confusing collection of products and services. 

We wanted to get right to the point: what does Alter Ego Architects do? We started with a bold hero page capturing visitors attention. With just three words in large font—ARCHITECTURE, DESIGN, PROJECT MANAGEMENT—the viewer can immediately understand what is the purpose of the company. No need for the about page explaining the history of the studio.

In the pages above, each one of them is describing focus areas of the company. The aim is to provide a full range of interior and exterior design services. From the initial consultation to the final walk through, the company takes care of all aspects of the project. 

Some of the pages are having carousel like features showcasing more images of various projects.

The end of the Alter Ego Architects landing page is reserved for the form field and all relevant contacts.

The image of the owner is presented to show that a person is standing behind this company and to give a face to the people filling the contact form.

How do you like my concept?