Type Design for Adidas

•

Typeface, 2022

Creative Director Kenrick (Adidas Team)

Art Director Vincent, Alex

Designer Alex, Hawk

Client Adidas

Shining & Colorful Summer is the theme of Adidas 618 campaign in 2022. Based on the concept of “refraction”, we designed the typeface for the campaign tagline to respond to the shining theme through the characteristics of the type. At the same time, we also designed the typeface for the products nickname according to the modeling and style context of the 618 main products.

「这夏耀出色」是阿迪达斯2022年618活动的主题，我们基于「折射」的概念为其设计了活动的标题字体，通过字形的特征来回应闪耀夺目的主基调；与此同时，我们也根据这次618主推产品的造型和风格语境设计了产品的昵称字体。