Advertising: The North Face

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Module: Advertising

Pairwork with Bridget Ho

Client: The North Face

Objectives: To make The North Face the brand of choice for professional equipment and clothes. On the other hand to show how The North Face has every equipment ready for any adventure on any terrain. Last but not least, to inspire explorers and adventurers.

USP/ Proposition: Get out, into your comfort zone. Our usp is providing comfort for the adventurous, no matter where they are and in what conditions.

Static Ad

Concept: Using the material, look and feel and texture of The North Face's products to create terrains that showcase that their equipments are the best for any adventure on any terrain. All terrains are self generated with our materials and the photography is done by ourselves. To make the advertistment more realistic, we digitally imagery the iron-on patch that The North Face have.

Static Ad - 1 of 3

Static Ad - 2 of 3

Static Ad - 3 of 3

Superimposed Static Ad

Interactive Ad

Concept: Using fingerprint as an identification of the type of terrain that consumers belong to in order to help showcase the series of products that The North Face have, up for any adventures. There are 3 main categories of fingerprint – Arch, Loop and Whorl.

The first frame will be the a cheesy teaser whereby it says: " What's the terrain for you? Scan Your Fingerprint to Find Out." It will transit to the second frame whereby it shows your scanned fingerprint. The third frame will be a simplified version of the fingerprint. Last but not least, the forth frame is the 3D terrain – extruded fingerprint and the fifth frame will be the overlay of fingerprint with its product informations.