Gleefully Dieselly is a mobile diesel delivery company that provides its products hassle-free to customers.
The Brief:
Create an appealing visual identity for Gleefully Dieselly that perfectly reflects who they are and what they do. They wanted something different and a logo that would allow them to stand out from their competition.
The Approach
From their promise, we highlighted the following:
1. A customer that receives what he/she pays for without any hassle is a happy customer.
2. A customer that gets value for his/her money is a happy customer.
3. A customer that pays less than he would normally have to for a product is a happy customer. With this in mind, our focus for the logo was to create ways to depict the happiness and joy of the customer.
Primary colours
